Views are one of the most important metrics when analyzing a video’s performance. They help you gauge whether your content is engaging and interesting to viewers, as well as if it’s effective at driving brand awareness.
Typically, a video is considered a view when someone intentionally plays it and watches it for at least 30 consecutive seconds. This includes videos that are watched via YouTube, on embeds (such as on websites), or when they’re shared on social media like Facebook.
However, this is not always the case. There are some things that aren’t counted as views, such as a video that autoplays on another website or when the user continuously refreshes the video to try and artificially boost its view counts (this is known as “view spamming”). Also, if the video looks like malware or spambots, which is software designed to harm your computer system or network, it gets deleted during the screening process.
While YouTube hasn’t publicly revealed how its algorithm works, experts speculate that it takes into account factors such as the length of time a viewer spends watching and the rate at which viewers watch it. YouTube may also take into consideration whether a video is trending, which will cause it to be shown to more users.
It’s important for businesses to know that while video views are an indication of a video’s success, they’re not a full indicator of how well a company’s product or service will perform. Knowing that, it’s crucial to focus on creating videos that are compelling and will engage a wide range of audiences. youtube views